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Vacation Discounters, Inc. Announces Signature Partnership with Food Network to Launch New Culinary Travel Programs

San Ramon, CA (PRWEB) January 18, 2010 -- VACATION DISCOUNTERS, INC., as a member of Signature Travel Network, is now able to offer innovative and engaging Food Network travel programs. Food Network is the first and only cable channel dedicated to connecting viewers to the power and joy of food. Under this new partnership, clients booked through Vacation Discounters, Inc. will have exclusive access to Food Network travel experiences.

Plans are underway to offer a range of exclusive Food Network travel programs in 2010, including: cruises with Food Network stars and based on Food Network shows; trips tied into specific Food Network culinary trends or topics; and weekend getaways to targeted locations such as Napa Valley, California.

Culinary-centric travel programs are growing enormously in popularity with “foodies.” Research indicates that 37 percent of leisure travelers find the opportunity to experience different and unusual cuisine on vacation highly desirable (Source: 2008 National Travel Monitor) and 23 percent of affluent travelers consider the ability to learn a new skill or activity on vacation highly desirable. (Source: Portrait of Affluent Travelers). Some 27 million travelers, or 17 percent of American leisure travelers, engaged in culinary or wine-related activities while traveling within the past three years. (Source: Travel Industry Association Survey 2007).

"We are excited about this extraordinary new opportunity with Food Network,” says Nancy P. Vinson, President of Vacation Discounters, Inc. “Our clients have shown a tremendous passion for food and wine over the years, and we now have a great new program to elevate culinary travel to the next level. We look forward to making our clients’ culinary dreams a reality."

Scheduled Food Network trips will be announced in the coming months. For information on booking travel with Vacation Discounters, Inc. contact (888) 655-6141 or visit: www.food-wine-travel-guide.com.

About Vacation Discounters, Inc.:

Vacation Discounters, Inc. is an award-winning Internet focused travel agency that specializes in cruises and vacations throughout the world. Vacation Discounters is part of the exclusive Signature Travel Network, a consortium of travel agencies that produces over $4.0 billion in sales each year. This sales volume allows Vacation Discounters to quote extraordinarily competitive prices to their clients around the world.

Vacation Discounters, located in the San Francisco Bay Area, provides unique and special cruise and vacation packages that reflect each traveler's specific desires, interests and budget. Knowledgeable travel consultants arrange custom travel experiences; not just airline and hotel reservations. Details are crafted for each individual traveler utilizing a world-wide network of personal connections; private car and driver guides, cooking classes, wine tasting tours, private yacht charters, restaurant recommendations and reservations, private shore excursions and other personalized requests are accommodated.

Vacation Discounters’ strives to perform these services with professionalism, knowledge, creativity, and care. For more information, visit: www.vacation-discounters.com

About Signature Travel Network:

Signature Travel Network is a member-owned, travel cooperative, headquartered in Marina Del Rey, California, with a regional office in New York City. The network was established in 1956 and today includes 190 member agencies with 330 retail locations throughout the USA. Collectively, Signature members generate over $4 billion in annual travel sales. For more information visit: www.signaturetravelnetwork.com.

About Food Network:

FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network and Web site that strives to be way more than cooking. The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel - while also expanding its repertoire of technique-based information. Food Network is distributed to more than 98 million U.S. households and averages more than 9 million unique Web site users monthly. Food Network programming is available internationally in more than 150 countries. Food Network is headquartered in New York, and maintains offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Tenn. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and Fine Living Network (www.fineliving.com), is the manager and general partner.

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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